Categories
BLOG

new york lottery ads

All Aboard

Description

For the Lottery’s first major campaign since quarantine, they’re celebrating our great state and inspiring some serious hometown pride. The New York Series Scratch-Off Game includes five tickets each of which features a New York icon—from the Brooklyn Bridge to Niagara Falls and beyond. In a first for the Lottery-agency partnership, McCann New York worked with local New York artist, Vi Luong, to design the tickets from the ground up. Intricate black and white drawings and detailed line art reflect a more minimalist yet stunning approach—an eye-popping departure from the typical multi-colored Scratch-Off.

Film advertisement created by McCann, United States for New York Lottery, within the category: Gambling.

Film advertisement created by McCann, United States for New York Lottery, within the category: Gambling.

New york lottery ads

Accounts in Review: As Infiniti (Finally) Ends, Two Media Reviews Heat Up

October 31, 2014

Infiniti lived up to its name. Seven weeks after final pitches and 10 months after laying the groundwork for its global creative review, the luxury automaker finally selected a new [. ]

Accounts in Review: A-B InBev, Tiffany Complete Media Searches

October 24, 2014

Boom and boom. Anheuser-Busch InBev and Tiffany each completed big media searches this week, with the brewer hiring MediaCom to handle its U.S. business and the luxury jeweler consolidating its [. ]

Accounts in Review: Tire Retailer Ups Its Game

October 10, 2014

RightTurn.com, an online tire retailer that’s part of Cleveland-based Dealer Tire, has ambitious plans to raise its profile nationally in the next year—and now has a new lead agency. Cramer-Krasselt [. ]

Accounts in Review: See What’s Up for Grabs and Who’s Chasing It

Welcome to Adweek’s Accounts in Review page—a staple of our weekly iPad edition that you can now read online. We follow big-ticket reviews of brands that spend between $25 million [. ]

New York Lottery Cuts to Finalists

The New York Lottery has narrowed the field in the review of its creative and media accounts, with three finalists competing for each assignment. The creative contenders are McCann Erickson, [. ]

Breaking News in Advertising, Media and Technology