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COLE RILEY HAD BUILT HIS REPUTATION ON BEING tough, especially on the football field. He didn’t yield, and when he had the ball in his hands, there was only one thing on his mind—the end zone. He was hardheaded and single-minded, and he liked to win.

Same thing with women—once he had a target in mind, he went for her until he scored.

So even though tonight’s team party was a target-rich environment, and more than a handful of the sexy women who’d come tonight were giving him the once-over, he hadn’t set his mind on anyone during the few hours he’d been here.

Which was unusual for him. He liked the ladies. The ladies liked him. No ego on his part; he just enjoyed women, and he loved being around them. They were sweet, fun to be with, smelled great, and made him feel good. There was nothing bad about that. In return, he showed them a good time, spent money on them, and never lied to them or tried to be anything other than who he was.

He’d learned a long time ago that women liked honest men. His mother would slap him sideways if he ever lied to a woman. He might be a little wild and reckless, but he wasn’t dishonest. He never promised a woman anything he wasn’t willing to deliver.

Which meant steering clear of women looking to hook a boyfriend, a husband, or any kind of commitment. He gravitated toward the party girls, like the hot redhead and the statuesque brunette who’d been hovering near his radar all night. Those were the women who wanted to have the same kind of no-strings-attached fun he did. It was only a matter of time before he went in for the kill. After all, the hunt was part of the fun. All the circling, eyeing, and flirting was a game. He did love the game—and he played the game to win.

Trying to figure out a woman’s angle was the fun part. They each had an angle, an ulterior motive. Some wanted nothing more than an autograph or a picture they could post on some social media site so they could show their friends they’d partied with football player Cole Riley. Others wanted to hook up for the night, hoping to share his bed so they’d have more permanent memories. If they wanted a good time, he was more than willing to show them one.

The redhead and the brunette were definitely good-time girls. He could tell by the body language and the looks they gave him. They wanted a lot more than an autograph or a picture.

Easy score, right?

So why did his focus keep drifting to the cool blonde sitting by herself at a table in the corner? She wasn’t his type at all. She wasn’t wearing a skintight dress that showed ample amounts of tits and ass. She wore a simple, black short-sleeved dress that fell to her knees. Though she did have killer legs—legs he’d like to see a lot more of. She just wasn’t showing off her assets.

She was beautiful, sure, with a face that would stop traffic. And the way she was put together screamed money or high society. Her hair was twisted up behind her head, she wore a pearl necklace that didn’t look cheap or fake, and he’d been with enough women to know that little designer purse sitting on the table in front of her cost a lot of money.

Maybe she was related to the team owner. But he hadn’t seen anyone come within ten feet of the table in the past two hours. She was no wallflower, but she wasn’t giving off vibes that said, Come talk to me.

Wasn’t his problem. He didn’t know her and he intended to have fun tonight. Team parties were always a blast, and even better, this one was media free. He could down a few drinks, chill with the ladies, and have a good time.

There were plenty of women here to have the kind of fun he was looking for, and the blonde wasn’t the right type. He could tell from the rigid set of her shoulders and the stick-up-her-ass way she sat that she wasn’t a partier. She surveyed the room and gave off definite “keep the f**k away from me” signals, which was likely why no one approached her.

Still, his gaze kept gravitating back to her. He hated seeing anyone sitting alone. He went up to the bar and nudged Grant Cassidy, the Traders quarterback.

Grant turned, then nodded. “Hey, Riley. What’s up?”

“Do you have any idea who that blonde is sitting by herself over in the corner?”

Grant followed the motion of Cole’s head, then frowned. “No. Who is she?”

“No idea. I figured you know everyone on the team. Is she related to the owner?”

Grant shook his head. “Ted Miller’s daughter is a brunette. And she isn’t here tonight. I have no idea who the blonde is. She looks mean.”

Cole laughed. “That’s what I thought, too.”

He should ignore her and concentrate on the two other women. But for some reason she kept grabbing his attention and wouldn’t let go.

Maybe it was because she kept staring at him. Not in the way other women looked at him—the take-me-home-with-you-tonight plea. Her gaze was cool and assessing. An occasional brief glance and then she’d look away, like she wasn’t at all interested in him.

Oh, she was interested all right. They all were.

So maybe she was a game player after all, and this was a new kind of game.

He pushed off the bar and headed her way. She could throw off all the stay-away signals she wanted, but he was curious now. Someone that beautiful was alone for a reason.

He stopped at her table and her gaze lifted, slowly assessing him. She didn’t smile, but she didn’t frown, either.

“You here alone?” he asked.

“As you can see, I am.”

Southern accent. It fit her. She was all peaches-and-cream complexion, full lips, and the prettiest eyes—the color of his favorite whiskey.

He slid his hand out. “I’m Cole Riley, wide receiver with the Traders.”

She slipped her hand in his and finally gave him a smile—the kind of smile that made a man glad to be a man.

“Hello, Cole. I’m Savannah Brooks. Won’t you sit down?”

LORD HAVE MERCY, BUT COLE RILEY’S PHOTOS AND videos did not do the man justice.

In person he made a woman go weak in the knees. Savannah was glad she was sitting down, because now she understood the mystique she’d read about in the tabloids and all the articles about him as a lady-killer.

Sure, she’d seen all the photos, and he was certainly pretty. Great body, beautiful dark hair. She could see how some women might be attracted to him, but she hadn’t understood why he was such a hot commodity.

But in person? Oh, yes, definitely. He had charisma, a way of looking at a woman that would make her drop her panties faster than he could flash those unusual eyes in her direction.

She’d felt the heart palpitations when he slid his very large hand in hers and graced her with one look of his drop-dead—what color were his eyes anyway? They were gray, tinged with blue, like a sky coloring up for a storm.

Amazing. When he looked at her it was as if everyone else in the room fell away and she was the only woman on earth. Which she knew wasn’t true, because she’d studied him all night long, and there were at least twenty women focused on him as if they were a starving pack of wolves and he was meat.

He wasn’t meaty at all. He was perfect and absolutely delicious. About six foot one and 215 pounds of sex on a stick would be her guess.

If she were out scouting for a man—which she wasn’t—she’d pick him out of a crowd. With his inky black hair and gorgeous, well-toned and muscular body, he stood out, even if he did wear his hair a little long and shaggy. There was a certain presence to him. Arrogance, maybe. She’d read his file, and so she was surprised when she hadn’t found him commanding the room or involved in a brawl or wrapped around two or three women in a dark corner.

Maybe the media had blown his off-the-field antics out of proportion. Maybe his reputation was more hype than anything.

But she’d reserve judgment until she got to know him better.

“So, Savannah Brooks. Why are you sitting here all alone?”

He cocked a brow, his defenses obviously up, as he leaned forward on the edge of the chair like he was ready to take flight. “You’re not a reporter, are you?”

She smiled at him. “No. I’m not a reporter.”

He relaxed and leaned back against the chair, stretching his long legs out in front of him. “Okay, then.”

“I take it you don’t like reporters.”

“And why is that?”

“All the damn time.”

“What kind of lies have they told about you?”

“I don’t want to talk about me. Let’s talk about you. You have a beautiful Southern accent, Savannah. Where are you from?”

Not at all what she’d read about him. That he was an egomaniac, that every conversation centered on him, his stats, his prowess in the bedroom, that he hit on women as a second career, pressuring them to go home with him.

Maybe the media did have it wrong.

“I’m originally from Atlanta.”

“But you don’t live there now.”

He smiled when she didn’t offer any more information. He had an amazing, off-kilter smile that made her stomach flutter. She had to stop being such a girl about him. He might be flirting but she was here on business.

“Do you want me to guess?” he asked.

“Not at all. I live in St. Louis right now.”

“Right now. Are you moving soon?”

“No. My job’s keeping me here for the moment.”

“A lady of mystery. I like that. But this hardly seems the city for a Georgia peach like you.”

“Really. And what kind of city should I be living in?”

“You seem perfectly bred for the south, obviously. All Southern-refined, laid-back beauty. Not here.”

He was certainly a smooth talker. “St. Louis is charming.”

“Agreed. It definitely has its charms. Does your job move you around a lot?”

He listened. A good quality. “It does.”

“And what do you do for a living, Savannah?”

“I’m a consultant.”

“Broad concept. What kind of consultant?”

“An image consultant.”

He frowned. “What does an image consultant do?”

“I assist clients who need help either boosting their image or changing it.”

“That must be an interesting job.”

“I love my work. To have a positive impact on people’s lives is very rewarding.”

He grinned. “Good for you.”

“And what about your job, Cole?”

“I’ve played football since I was a kid. To be able to do this for a living is a dream come true. I’m very grateful.”

He was poised, confident, and polite. Why didn’t he come across like this in interviews? Why was he portrayed in such a negative light? There was more to Cole Riley than what she’d read about in his file.

“Would you like a drink, Savannah?”

“No, I’m fine with the sparkling water, thank you.”

“Okay. You still haven’t told me what you’re doing at this shindig.”

“I’m meeting a new client.”

“You work in sports?”

“I work in all fields, but lately I’ve been concentrating a lot on sports figures.”

He cocked his head to the side and studied her. “Yeah? About to redo someone’s image?”

“As a matter of fact, I am.”

“Huh. I wonder who screwed up and needs a makeover.” He looked around the room, studying all the players in attendance. “Couldn’t be our star quarterback. Cassidy eats, drinks, and pisses charm.”

She resisted the laugh. It wouldn’t be appropriate.

He looked at her, then around again, zeroing in on a group of players clustered in the middle of the room. “It’s Moose Clements, isn’t it? That guy couldn’t give a decent interview if you gave him a personality implant. Or maybe Jim Highland, the Traders’ defensive end. You want to talk attitude issues? That guy has serious problems. He’s your new client, isn’t he?”

She stood, smoothed out her dress. “Unfortunately, it’s time for me to go. It was very nice meeting you, Cole.”

He grabbed her hand. “Wait.”

“I want to see you again.”

“Oh, you will.” She smiled as she walked out of the room. This was going to be very interesting.


He was wrong. Definitely no stick up her ass. She walked with a slight sway to her hips—nothing obvious or attention grabbing about her, but she was all woman.

And dammit, he’d just stood there like a tongue-tied teenager and let her get away.

He should have gotten her number, or asked her out. Instead, he’d acted brain-dead.

That wasn’t his style. Probably because he never had to go after a woman. They always came to him.

He moved to go after her, but a hand on his arm stopped him. He turned to see his agent, Elizabeth Darnell, looking up at him.

He frowned. “Liz. What are you doing here?”

“We need to talk, remember?”

He frowned, recalling somewhere in the back of his mind he’d agreed to have a quick sit-down with her tonight. But right now his attention was on the door, where Savannah had disappeared. “Not now.”

“Definitely now. Did you forget the meeting we agreed to?”

He more than likely ignored Liz’s edict that they had some important business to talk about tonight. Since he’d signed with her a few months ago, there’d been a lot of orders. He didn’t like being given orders.

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You Can Win: A Step-by-Step Tool for Top Achievers


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You Can Win – Shiv Khera




Winners’ Edge

Ability teaches us how we do, motivation determines why we do, and attitude decides how well we do.

There was a man who made his living selling balloons at a fair. He had balloons of many different colors, including red, yellow, blue and green. Whenever business was slow, he would release a helium-filled balloon into the air. When the children saw the balloon go up, they all wanted one. They would come up to him, buy a balloon and his sales would go up. All day, he continued to release a balloon whenever sales were slow. One day, the balloon man felt someone tugging at his jacket. He turned around and a little boy asked, If you release a black balloon, will that also fly? Moved by the boy’s concern, the man replied gently, Son, it is not the color of the balloon, it is what’s inside that makes it go up.

THE same principle applies to our lives: It’s what’s inside that counts and what’s inside of us that makes us go up is our attitude. William James of Harvard University said, “The greatest discovery of my generation is that human beings can alter their lives by altering their attitudes of mind.”

Most of us have heard of the power of positive thinking but very few have heard of the power of negative thinking. They both are very powerful but take us in totally opposite directions. Just the way positive thinking empowers people to achieve new heights, negative thinking propels people towards self-destruction.


A study attributed to Harvard University found that when a person gets a job or a promotion, eighty-five per cent of the time it is because of his attitude, and only fifteen per cent of the time because of intelligence and knowledge of specific facts and figures. Isn’t it surprising then, that almost hundred per cent of education dollars go to teach facts and figures, which account for only fifteen per cent of success in life!

YOU CAN WIN is all about that eighty-five per cent of success. Attitude is the most important word in the English language. It applies to every sphere of life, including one’s personal and professional life. Can an executive be a good executive without a good attitude? Can a student be a good student without a good attitude? Can parents, teachers, salespersons, employers or employees be good in their roles without a good attitude?

The foundation of success, regardless of your chosen field, is attitude.

If attitude is such a critical factor in success, shouldn’t we examine our attitude towards life and ask how our attitude will affect our lives?


Hafiz was a farmer in Africa who was happy and content. He was happy because he was content. He was content because he was happy. One day a wise man came and told him about the glory of diamonds and the power that goes along with them. The wise man said, If you had a diamond the size of your thumb, you could buy your own city. If you had a diamond the size of your fist, you could probably buy your own country. And then the wise man left. That night, Hafiz couldn’t sleep. He was unhappy and he was discontented. He was unhappy because he was discontented and discontented because he was unhappy.

The next morning Hafiz made arrangements to sell his farm, took care of his family and went off in search of diamonds. He looked all over Africa and couldn’t find any. He looked all through Europe and couldn’t find any. By the time he got to Spain, he was emotionally, physically and financially broke. He was so disheartened that he threw himself into the Barcelona river and committed suicide.

Back home, the person who had bought his farm was watering the camels at the stream that ran through the farm. Across the stream, the rays of the morning sun hit a stone and made it sparkle like a rainbow. He thought the stone would look good in his living room. He picked up the stone and put it on his mantle piece. That afternoon, the wise man came and saw the stone sparkling. He asked, Is Hafiz back? The new owner said, No, why do you ask? The wise man said, Because that is a diamond. I recognise one when I see one. The man said, No, that’s just a stone I picked up from the stream. Come I’ll show you. There are many more. They went and picked some samples and sent them for analysis. Sure enough, the stones were diamonds. They found that the farm was indeed covered with acres and acres of diamonds.*

What is the moral of this story?

There are many morals:

1. When our attitude is right, we realise that we are all walking on acres of diamonds. Opportunities are always under our feet. We don’t have to go anywhere.

2. When we don’t know how to recognize opportunity, it could slap us on our face and we would still not be able to recognize it. All we need to do is to learn to recognize opportunities.

3. People, who don’t know how to recognise opportunities, complain of noise when they knock.

4. Lost opportunities are easier recognised when they are leaving rather than when they are coming.

5. An opportunity only knocks once. The next one may be better or worse, but never the same one. That is why it is so crucial to make the right decision at the right time. A right decision at the wrong time becomes a wrong decision.

6. The grass on the other side always looks greener. There are two dimensions to the greener grass: a. It may be possible that the other farmer is taking better care of his grass and it is actually greener. b. Most of the time, however, it is only an illusion. Many times in life, while chasing an illusion, we lose out the opportunity right under our own feet.

7. While we are eyeing the grass on the other side, there are others who are eyeing the grass on our side. They would be happy to trade places with us.


We all know the Biblical story of David and Goliath. Goliath was a giant of a man. He struck fear in everyone’s heart. One day, a seventeen years old shepherd boy came to visit his brothers and asked, Why don’t you fight the giant? The brothers were terrified of Goliath and replied, Don’t you see he is too big to hit? But David said, No, he is not too big to hit, he is too big to miss. The rest is history. We all know what happened. David killed the giant with the slingshot. Same giant, different perceptions.

Our attitude determines how we look at a setback. To a positive thinker, a setback can be a stepping-stone to success. To a negative thinker, it can be a stumbling block. Great thinkers and philosophers feel and believe that every problem comes with an equal or greater opportunity for success.


Have you ever wondered why some individuals, organisations- or countries are more successful than others? It is not a secret! They simply think and act more effectively. They do so by investing in their most valuable asset—people.

I have spoken to executives in major organisations internationally and asked them a question: If you had a magic wand and there was one thing you could change that would make you more productive, what would it be? Their answers were unanimous. They said they would like to change their people’s attitudes. With better attitudes people would be better team players, cut down on waste, quality & bottomline would go up. In general, their company would be a great place to work in.

Experience has shown that human resources are the most valuable asset. People are more valuable than capital or equipment. Unfortunately, human resources are also the most wasted of resources. People can be your biggest asset or your biggest liability.


Having attended a number of training programs such as customer service, selling skills, strategic planning etc., I have come to the conclusion that most of these are great programs with one major challenge: none of them will work unless they have the right foundation and the right foundation is TQP. What is TQP? TQP is Total Quality People. They are people with character, integrity, good values and positive attitudes.

Don’t get me wrong. You do need these programs, but they will only work when you have the right foundation—Total Quality People. For example, some customer service programs teach participants to say ‘please’ and ‘thank-you’, smile and shake hands. How long can a person smile if he does not have the desire to serve? Besides, people can always see through a fake smile. When the smile is not sincere, it is irritating. The point is, there has to be substance over form, not just form over substance. Without a doubt, people who serve customers should say, ‘please’ and ‘thank you’, smile and so forth—these things are important. But keep in mind that they come a lot easier when accompanied by a desire to serve.

Someone once approached Blaise Pascal, the famous French philosopher and said, If I had your brains, I would be a better person. Pascal replied, Be a better person and you will have my brains.

Great organisations are not measured by wages and working conditions, they are measured by feelings, attitudes and relationships. When employees say, I can’t do this, they’re really saying one of two things: Either they are saying “I don’t know how to do it” or “I don’t want to do it.” If they are saying I don’t know how to do it, that is a technical training issue. If they are saying that I don’t want to do it, they are again really saying one of two things: 1. Either I don’t care to do it or 2. I feel strongly enough not to do it. The first one is an attitude issue (they don’t care). The second one is a values issue (they don’t believe they should do it). We find a greater percentage of challenges all over the world fall into these two categories. Attitude is the foundation to success. The greater the success, the stronger the foundation.

The Calgary Tower stands at 190.8 meters. The total weight of the tower is 10,884 tons, of which 6,349 tons are below ground (approximately sixty per cent). This shows that the tallest and the greatest buildings have the strongest foundations. Just like a great building stands on a strong foundation, so does success. And the foundation of success is attitude.


I believe in a holistic approach. We are not just arms and legs, eyes and ears, a heart and a brain, but a complete human being. The whole person goes to work and the whole person comes home. Behaviours don’t change. People who are honest at home are honest at work and people who are dishonest at home are dishonest at work. We take family problems to work and work problems to the family. What happens when we take family problems to work? Our stress level goes up and our productivity comes down. Similarly, work problems too have an impact not only on our families but on every aspect of our lives. Personal, professional and social problems are strongly interconnected and impact each other.


Let me ask you: Are we born with attitudes or do we develop them as we mature? What are the factors that form our attitudes? Can attitudes be changed?

Most of our attitudes were shaped during our formative years.

While we were born with tendencies toward temperaments, there are three factors that largely determine our attitude formation. These are the triple E’s of attitude:

Let’s evaluate each of these factors individually.


Environment consists of the following:

Home environment: positive or negative influences start rubbing off on all family members

School environment: peer pressure

Work environment: supportive or over-critical environment

Social environment: media, television, newspapers, magazines, radio, movies etc. What is socially acceptable or unacceptable, starts influencing our attitude

Economic environment: abject poverty—Can you teach values on an empty stomach?

Religious environment: Many times, either interpretation or misinterpretation of religion makes people fatalistic.

Political environment

All these environments create a culture. Every place—be it a home, organisation or a country—has a culture or lack of it, even lack of it is a culture. For example, if you go to a shop you may find the sales person polite, the supervisor polite, manager polite, the owner polite. You go to another shop and you find the salesperson rude, supervisor rude, manager rude and the owner rude. There is a culture running. Similarly, if you go to a home and you find the kids are courteous, so are the parents, even the help is polite. You go to another home, you may find the kids are fighting like cats and dogs, so are the parents, even the help is rude. There is another culture running. Culture in any place always goes top down, never bottom up.

In countries where there is political uncertainty, people stop thinking long term, they start thinking short term. Their objective becomes to fleece everybody and fill their pockets today, because if their pockets are full today, they will be more prepared to face the uncertainties of tomorrow.

In countries where the government and political environment is honest, generally you will find that the people are honest, law abiding and helpful. And the reverse is true too. In a corrupt environment, an honest person has a hard time, whereas in an honest environment, a corrupt person has a tough time. In a positive environment, a marginal performer’s output goes up. In a negative environment, a good performer’s output goes down.

We need to step back and look at what kind of environment we have created for ourselves and those around us. It is tough to expect positive behavior in a negative environment. In societies where lawlessness becomes the law, honest citizens become cheats, crooks and dacoits.

Take some time to evaluate how the environment that you are in affects you and how the environment created by you affects others.


Events and experiences in life determine our attitude. If we have a positive experience with a person, our attitude towards him is likely to be positive and conversely negative experiences tend to make us cautious. Experiences and events become reference points in our lives and we draw conclusions which serve as guidelines for the future.

I teach my grandson to tell the truth. If he sees me lying, he gets somewhat confused initially, because he hears one thing and experiences something else. He draws his own conclusions based on his experience which become his reference points going forward in life.


Holistic education ought to teach us not only how to make a living but also how to live.

Education refers to both formal and informal education. We are drowning in information but starving for knowledge and wisdom. Strategically applied, knowledge translates into wisdom which in turn translates into success.

The role of the educator is vital. A teacher affects eternity. The ripple effect is immeasurable.


Just as the absence of ill health does not equal good health, similarly the absence of negativity does not make a person positive.

People with positive attitudes have certain personality traits that are easy to recognise. They are caring, confident, patient and humble. They have high expectations of themselves and others. They expect positive outcomes.

A person with a positive attitude is like a fruit of all seasons. He is always welcome.


There are many benefits of having a positive attitude. The advantages are easy to see. But unfortunately, sometimes what is easy to see is also easy to miss!

A positive attitude:

• Makes for a pleasing personality

• Is energizing & invigorating

• Gives fulfillment and makes life meaningful

• Inspires oneself and others

• Helps people become contributing members and assets to society

• Increases productivity & profits

• Fosters teamwork & better relationships

• Solves problems & makes positive decisions

• Brings pride in performance and improves quality

• Makes for a congenial atmosphere

• Breeds loyalty & dependability

• Reduces stress & increases happiness

• In other words, a positive attitude leads to a happy, healthy & prosperous life.


Life is an obstacle course and we become our biggest obstacle by having a negative attitude. People with negative attitudes have a hard time keeping friendships, jobs, marriages and relationships. Negative attitudes lead to:

• A purposeless life

• High stress for self and others

Negative attitudes create an unpleasant environment at home, at work and in society. They pass on their negativity to others around them. People with negative attitudes become a liability to society.

Do attitudes go from one generation to the next?

Absolutely. No wonder we find some families and societies more positive than others.


Human nature generally resists change. Change is uncomfortable. Regardless of whether it is positive or negative, change can often be stressful. Sometimes we get so comfortable with our negativity that even when the change is for the better, we don’t want to accept it. We prefer to stay with the comfort of the negative.

Charles Dickens wrote about a prisoner who was locked up for many years in a dungeon. After serving his sentence, he got his freedom. He was brought out from his cell into the bright daylight of the open world. This man looked all around and after a few moments was so uncomfortable with his newly acquired freedom that he asked to be taken back to the confines of his cell. To him, the dungeon, the chains and the darkness were more familiar, secure and comfortable than accepting the change of freedom and an open world.

Many modern-day prisoners do the same thing. The stresses of having to cope in an unfamiliar world are so great that they may purposely commit another crime in order to be sent back to prison, where, though their freedom is restricted, they have fewer decisions to make.

If your attitude is negative, your life is restricted. Your success at work will be limited. You will have fewer friends. You will not enjoy life to its fullest.

In the next chapter, I’ll share with you my thoughts on how you can build a positive attitude. Building a positive attitude will take a lot of hard work and commitment but would be tremendously rewarding in every area of your life.


Dreams are a dime a dozen… it’s their execution that counts.

—Theodore Roosevelt

1. List three opportunities that you can recognize right now that you might have overlooked so far.

2. List three areas where, there is opportunity that you have not been able to identify so far.

3. Evaluate how your current environment is impacting your attitude.

4. Evaluate how the environment created by you is impacting others.

5. Three behaviors you can change to create a positive environment.

6. List three advantages each of having a positive attitude in the following areas:

*Adapted from Russell Cornwell, Acres of Diamonds. Cornwell founded Temple University based on this lecture.




Reaching your Destination

The winner has a solution for every problem; the loser has a problem for every solution.

Any fact facing us is not as important as our attitude toward it, for that determines our success or failure.

– Norman Vincent Peale

DURING childhood, we form attitudes that last a lifetime. A positive attitude acquired during the formative years makes life meaningful and rewarding in

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